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Departamento de Estudios Empresariales
The bachelor’s degree in Global Business is focused on training professionals with administrative and theoretical tools that allow them to understand and lead national and international companies and organizations in a global and interconnected environment.
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| UNIVERSITY INTEGRATION WORKSHOP The University Integration Workshop (TIU for its acronym in Spanish) is a new curricular course, of a mandatory nature and with a total of eight credits, which will be offered free of charge. It is part of the new Manresa curricula, which will go into effect in fall 2021. It will be offered to all undergraduate students during the first semester, which is when the coordination of each Department previously assigns a specific schedule to the students, so that they share the same courses with a group. TIU will be the only course in the first semester that students of both genders from different majors take together, so it will foster interdisciplinary, collaborative work and social integration in students at an early stage. In this sense, the TIU will be an ideal opportunity for students from different majors to get to know each other and establish friendly and supportive relationships. The task of the teachers will be to help them adapt to university life, as well as to encourage them to make the most of the services offered by the University. Therefore, one of the objectives of the course is that students become familiar with the administrative and academic processes, as well as with university regulations and rights; that is, it will be essential to promote their integration into both the academic and social spheres of university life. In the University Integration Workshop, the hallmark of Ibero’s education will be presented. This workshop aims to instill in students a sense of belonging to the University through knowledge and experience of its mission and values, as well as interest in promoting commitment and social justice. Through the TIU, teachers seek to closely accompany students during their transition and integration into university life, as well as to help them acquire and apply the personal, social and academic skills necessary to meet the demands of their university education, and to strengthen their autonomy and responsibility. | 2 |
| ADMINISTRATION In this course, students will analyze the administrative process in different types of organizations and their interaction with the environment, considering the commitment to social responsibility within and outside the organization. | 4 |
| Global Business The course seeks to develop in students the basis for understanding the global business system, the factors that compose it, as well as the relationship between the different interest groups in order to obtain mutual benefits. The course contributes to the development of competencies for the detection, design, establishment, development, and exploitation of opportunities for collaboration in business beyond national borders, also understanding the importance of interculturality, ethics, gender, sustainability, and social responsibility. | 4 |
| Quantitative Methods I The course seeks to develop students’ logical-deductive thinking to solve practical problems using simple mathematical models. The course contributes to the development of competencies that allow communication and dialogue with peers from other areas in a technical and/or colloquial language. The course contributes to the development of competencies (knowledge, skills and attitudes) for the design, application and implementation of mathematical systems that allow correct decision making. | 4 |
| INFORMATION APPLICATIONS WORKSHOP This course seeks to encourage students to develop algorithmic and structured thinking in order to develop their abilities to structure and solve problems. It is a practical course in which problems of the accounting course will be solved, so students will carry out exercises using a spreadsheet as a tool, applying it to accounting problems and needs. | 4 |
| Accounting This course seeks to develop in the student the ability to conform the general accounting scheme of any organization, considering the identification of the economic transactions that affect it, the establishment of the accounting system and the catalog of accounts that integrate it, the control and registration of economic transactions. The final objective is being able to integrate the financial statements and the notes with which the financial information will be presented in a comprehensive manner. This will allow making decisions regarding the profitability of the business and its permanence in the market. In this course, students will integrate basic accounting knowledge with specific accounting software that will allow them to visualize how financial information is generated in today’s organizations. This course contributes to the basic formation of the bachelor’s degree in accounting, provides the knowledge that will allow the development of the necessary skills to understand the subsequent knowledge in accounting, tax, finance, costs and auditing. In the case of students of other bachelor’s degrees, it will contribute to the knowledge and management of decision making, based on financial information and on the understanding and/or establishment of accounting systems in their own businesses. | 4 |
| ACADEMIC WRITING WORKSHOP The Academic Writing Workshop seeks to prepare students entering college to read and write the different types of texts they will encounter throughout their studies. To this end, on the one hand, it seeks that students acquire general strategies for comprehensive and critical reading of expository and argumentative texts of different genres frequently encountered at the university. On the other hand, it teaches strategies for the composition of written and oral academic texts, both expository and argumentative. The Academic Writing Workshop course explicitly contributes to the development of the linguistic part of the generic competence of Linguistic and Logical-Mathematical Communication (CLLM). It is a first step in the development of this complex and transversal competence that is cultivated in at least two other curricular moments of each degree. It is expected that the skills practiced in this course will be transferred to other courses and that throughout the curriculum they will be reinforced and placed in the practices of the disciplinary communities of each student’s area of study. | 4 |
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| LEADERSHIP AND BUSINESS ETHICS This course seeks to enable students to reflect on the impact of decisions in the ethical management of organizations and businesses, as well as their implications in the economic, social and environmental dimensions, using discernment to help them make the best decisions, identifying the relationship between social responsibility, equity, and the quality of life of the people who make up an organization. This course contributes to the recognition of the impact of an organization in the care of natural resources and its role in avoiding impacts on present and future generations. | 4 |
| BUSINESS AND SOCIETY This course aims to provide knowledge and identification of the relationships and fundamental concepts of a company and entrepreneurs. Introduces the main tools for the analysis of the development of companies and corporations in a historical perspective, as well as the transition from companies to corporations, from a local to a global context. Cases applied to everyday business problems are developed in order to understand current problems of reality using economic concepts, to develop a critical view of both reality and theory itself in an ethical environment. | 4 |
| GLOBAL POLICY The course seeks to develop students’ critical thinking to understand the complex intersections between the different dimensions of global governance and their impact on the different dimensions of international business. This course provides tools to strengthen competencies, skills, abilities, and attitudes for the design and implementation of strategies aimed at responding to the challenges of a complex international context. | 4 |
| Quantitative Methods II This course seeks to develop in students the logical-deductive thinking that allows them to solve business problems in a quantitative way through mathematical models. This course contributes to the development of collaborative work, intellectual leadership, creativity, and assertive communication skills. | 4 |
| MARKETING This course seeks to provide students with the tools and basic knowledge of marketing (marketing mix), consumer behavior, and information systems from an ethical and socially responsible approach. This course contributes to lay the foundations for the development of the competencies and skills required to develop a marketing plan with an optimal design of the commercial offer of products and services according to global market trends, identifying the different segments, and providing customized solutions that generate value and therefore consumer loyalty in the brand. | 4 |
| COST ACCOUNTING This course seeks to develop in the students the necessary skills to determine under the different allocation formulas the value of the direct and indirect raw material to the production in process, as well as the direct labor and indirect manufacturing expenses, the production cost of the period, from which the production cost of the period of the finished units and those that remained in the production process will be obtained to finally arrive at the production cost of the units sold or also called cost of sales, which is presented in the comprehensive income statement. Students will have the ability to identify the cost accumulation system to be applied according to the physical flow of production of any entity, thus having greater control over the valuation, as well as control and planning of inventories. This course seeks to generate in the student the ability to understand the importance of the appropriate allocation of indirect manufacturing expenses to cost objects. Differences in the value of the unit cost of production under the traditional model and the activity-based model, as well as its impact on the variation in the result of a determined period. The objective of this course is for the student to apply standard costing as a means to determine what each unit of product or service should cost under 100% efficient production conditions, as well as to evaluate the difference in price and quantity per cost element, comparing the actual cost against the standard. The student will have the ability to identify fixed and variable costs, by which they will be able to evaluate their operating leverage, calculate the cost of units in process, finished, and sold under each system, the differences in valuation and the impact of carrying all fixed expenses of the period to the results, instead of capitalizing them. Students will recognize the importance of the cost-volume-utility model for control, planning and decision making, through the knowledge of the marginal contribution per product or product line, the number of units and/or the amount of income that must be generated to avoid losses or profits, and from that point plan the target profit before and after taxes. | 4 |
| LEGAL ENVIRONMENT It is a course of the common core of the bachelor’s degrees of the Department of Business Studies. It is taught in different semesters according to the training requirements of each degree. The learning objectives are focused on providing students with the basic notions and concepts of the legal environment related to each of the fields of knowledge in which it is inserted. | 4 |
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| THE PERSON IN THEIR SOCIO-ENVIRONMENTAL SETTING | 4 |
| ECONOMICS The Economics course will provide the formal concepts of economic science that will be useful, in principle, to explain the general functioning of the economy. The importance of the decisions of economic agents, both consumers and producers. The implications that these decisions have when analyzing the large aggregates of the economy and their implications in the development and growth of countries. | 4 |
| GEOPOLITICS IN GLOBAL BUSINESS This course seeks to develop students’ geopolitical thinking in order to understand and solve current problems within the international sphere. Understanding that space is, by definition, political and strategic. This course contributes to the construction of the knowledge and skills necessary for students to begin to think in spatial terms and develop spatial strategies for business development and strategic decision making. In this way, they will be able to foresee the global consequences in the long term. | 6 |
| STATISTICS I This course seeks to develop those students’ statistical skills that will enable them to perform a descriptive and probabilistic analysis of a set of data, which will allow them to make strategic decisions. It includes the use of specialized software. | 4 |
| TECHNOLOGICAL TRENDS This course seeks to generate an integral vision of the new paradigms and technological trends for the management of diverse resources in organizations that allow them to achieve organizational and social results that impact the productivity of the organization using technology. | 4 |
| APPLICATION OF FINANCIAL MATHEMATICS Application of financial mathematics is a course that aims to provide students with the knowledge, skills, and specific mathematical abilities that allow them to interact with the different financial elements that are part of the organization’s environment. This course provides students with generic knowledge of finance and its importance for the management of monetary resources of organizations through the application of valuation models for investment and/or financing projects in which mathematical formulas and models are involved. At the same time, students will recognize the interaction of the organizations that make up the financial system and its implications for the growth or deceleration of the country, as well as the importance of the role of women throughout the history of this system. Specifically, students of this course will be able to calculate and define the effect of variations in the value of money over time and how this impacts the organization by an increase in the cost of money, based on the application of the formulas of simple interest and compound interest, use the models of present value, future value, net present value and internal rate of return to determine the feasibility of investment projects and annuity models, in addition to the other elements of financial mathematics for the formation of the financing of organizations. In this way, this course contributes to the development of the basic knowledge that will be the basis for more complex courses that they will take during their curricular trajectory in the finance degree program, contributing to the formation of the student since all the study of this course is focused on the interaction of the company with its environment and not on an exclusively theoretical training base. | 4 |
| GLOBAL BUSINESS LAW | 4 |
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| DEMOCRACY BUILDING AND SUSTAINABILITY | 4 |
| INTELLIGENT BUSINESS AND DIGITAL COMMERCE This course seeks to develop in students the basic concepts of more than 20 emerging technologies, to relate their structure, utility, ethics, and sustainability within the framework of business strategy, innovation, digital business, and ecommerce. This course contributes to the development of the competence (knowledge, skills, and attitudes) of innovation for the design of digital business and e-commerce that can be carried out in an ethical and sustainable manner and that has in its DNA with these new technologies, and with a range of options for new business, processes or markets possible with these technologies. Macro trends in new technologies to be learned: machine learning, natural language processing, computer vision, facial recognition, blockchain distributed ledger, cryptocurrencies, CRISPR genome editing, IOT Internet of things, Sigfox, IIOT Industrial Internal of Things, AR/VR: Augmented Reality / virtual reality, chatbots, ADAS/eVTOLS, and autonomous and flying vehicles, big data, drones and robotics, space commercialization. | 4 |
| SUSTAINABLE GLOBAL BUSINESS The purpose of the sustainable business course is for students to identify the differences between conventional, socially responsible and responsible companies, among others, based on knowledge of ecological economics, which allows them to generate awareness of their economic, social and environmental surroundings, with a view to generating innovative and sustainable business ideas, considering sustainability, gender, and intercultural elements. This course helps to identify the needs of community environments in order to detonate social and sustainable enterprises under a theoretical and methodological approach based on ecological economics. This course seeks to distinguish sustainable business strategies from the strategies of socially responsible companies and social enterprises, in order to establish and make informed and conscious decisions from a gender perspective and intercultural approach. The purpose of this course is for students to apply sustainable business strategies in accordance with the EP&L (profit and loss) methodology, the circular economy and the cycle of analysis of sustainable entrepreneurship in a way that integrates personal and professional experience to contribute to their formation as agents of social transformation. This course seeks to make students aware of the economic, social, and environmental implications of developing a sustainable business focused on the productive sectors: primary, manufacturing and services, based on a reflective and participatory observation of the community and gender reality. Another aim is to encourage students to assume an eco-entrepreneurial attitude, empathy, and sustainable awareness to discern in a responsible manner through actions and dialogical reflections in connection with others who are, in most cases, in situations of vulnerability. | 6 |
| CORPORATE FINANCE The course seeks to develop critical thinking about the importance of maximizing the value of a firm through the efficient management of its corporate governance. The course contributes to the development of knowledge and skills for the evaluation of investment projects under different scenarios and the importance of capital structure. | 4 |
| GLOBAL TRADE This course seeks to develop in the students, through epistemological thinking, the processes of global trade through which they identify the different commercial elements in the operation of a company, its efficient management of tariffs and non-tariff regulations, and restrictions in a commercialization. The final objective is to establish –and manage in a practical way– international operations that allow them to evaluate and manage global trade instruments for the successful operation of a company. | 4 |
| GLOBAL SUPPLY CHAIN This course seeks that students apply theoretical concepts in materials supply and logistics, production, and international business, reflected in practice in the needs and requirements that affect the traffic of goods, planning and execution of logistics procedures to achieve the satisfaction of customers or users. This course contributes to reinforce the students’ professional and technical tools, helping to develop their sense of analysis and practical problem solving focused on logistic problems. | 4 |
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| GLOBAL CITIZENSHIP AND THE ENVIRONMENT | 4 |
| GLOBAL MARKETING AND GLOBAL MARKET RESEARCH This course applies marketing concepts to the local and global context of the company, the brand, and the business world. It considers the complexity of working in a global environment, in which we find several variables, the main ones being culture, economy, politics, and technology, among others. It incorporates global market research as a tool for decision making, framed in ethics, sustainability, and interculturality in the field of global marketing. | 4 |
| INNOVATION AND SUSTAINABLE ENTREPRENEURSHIP This course encourages students to develop their thinking based on innovation, in addition to acquiring knowledge, skills, techniques and methodologies to generate proposals for sustainable entrepreneurship. This course helps students to identify business opportunities so that they can devise and build solutions to social and/or environmental problems or needs through a business model focused on the consumer that will allow them to obtain investment opportunities to develop their enterprise. | 4 |
| STATISTICS II This course seeks to develop in students, statistical skills that allow them to make inferences about the parameters of a population, based on information from a sampling process. Additionally, it also seeks to develop the ability to build models for forecasting purposes in a sustainability context. Includes the use of specialized software. | 4 |
| MONEY AND CAPITAL MARKETS This course contributes to the development of knowledge and skills on the regulations and supervision of the compliance of the various governmental, parastatal and financial institutions, in their most current state, through the financial analysis of the performance of these entities. The course contributes to the development of knowledge on the valuation of debt and equity instruments through the application of various valuation methodologies. The course contributes to the development of skills to project the performance of various financial assets through the application of different stock market analysis models. | 4 |
| GLOBAL BUSINESS INNOVATION This course seeks that students can plan and implement an innovation process with a global scope considering socioeconomic and cultural aspects using design thinking tools and agile methodologies. This course also contributes to the development of the necessary competencies to carry out business diagnostics, reinvent a process, product or service based on the customer-market and propose ideas for the generation of sustainable competitive advantages. | 4 |
| INTERNATIONAL TRADE LAW International Commercial Law is a course whose purpose is to study the legal and regulatory framework that governs commercial relations between companies and countries, providing critical and analytical tools in the interpretation and application of the rules of international law and generating a complete and updated understanding of the legal and regulatory framework that governs commercial relations, the courses, the scope of application and competence of the student body. | 4 |
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| INTERPERSONALITY AND TRANSCENDENCE | 4 |
| GLOBAL FINANCE This course contributes to the development of knowledge and skills for the analysis of the impact on financial markets, the value of interest rates and movements in the value of currencies, derived from the impact on monetary policy and national and international fiscal policy. This course contributes to develop the thinking that decision making in any type of entity must consider the impact of increasing globalization through the implementation of hedging instruments. | 4 |
| GLOBAL BUSINESS MANAGEMENT This course seeks that students apply the essential concepts of global business management, as well as design strategies that allow the company to navigate through the changing and unstable international environment. This course contributes to develop competencies to act, identify and modify strategies that allow them to position themselves as entrepreneurs generating sustainable solutions that inclusively offer products and/or services suitable for the multiple existing multicultural environments. | 4 |
| MANAGEMENT SKILLS This course provides students with relevant knowledge about the exercise of management skills in senior management positions, based on ethical principles in the use of power and personnel management, focused on improving the performance of organizations. It also shows the importance of competencies and executive and managerial skills, as well as the elements of team development, with a professional and personal approach in the development of negotiation and decision-making processes, based on an environment of uncertainty and continuous change, always analyzing the management of business risks. | 4 |
| ELECTIVE 1 | 4 |
| ELECTIVE 2 | 4 |
| ELECTIVE 3 | 4 |
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| TRAINING AND SOCIAL ACTION WORKSHOP In this workshop-type course, students manage their learning, organize their time and make decisions for the solution of the problems framed in their social service project. In addition, they understand and approach the complexity of the context and social problems from a perspective of social action, seeing themselves as actors capable of transforming social reality. This course contributes to social formation and seeks that students integrate the human dimension of their profession, critically and systemically analyze the context, evaluate their contribution to the social service project, assume responsible citizenship and promote justice from any personal and/or professional place. | 2 |
| GLOBAL STRATEGIC PLANNING In this course, students will learn how to develop integral strategies within an organization considering its capabilities and resources, as well as its strengths and weaknesses. They will be able to determine successful solutions to an identified problem according to its global context. The objective is for them to acquire management skills and evaluation techniques to implement new strategies that increase the value of the organization and its continuous improvement. | 4 |
| MEXICO AND THE WORLD AGENDA The course will help students identify the role Mexico plays in the international context; understand how national social, economic, political, and environmental processes are affected by global processes and vice versa; distinguish global processes, mechanisms and systems, as well as their repercussions on Mexican society, economy and state; analyze the strategies implemented by Mexican social, state and private actors to insert themselves in international contexts and evaluate the impact of migrations, capital transfers and delocalized production processes in different national and international regions. | 4 |
| ELECTIVE 4 | 4 |
| ELECTIVE 5 | 4 |
| ELECTIVE 6 | 4 |
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| ELECTIVE 7 | 4 |
| ELECTIVE 8 | 4 |
| GLOBAL BUSINESS SEMINAR This course seeks to develop students’ strategic thinking to solve business problems in complex and uncertain contexts at a global level, through the analysis and solving of cases and challenges that involve the application of the various areas of the business discipline that operate globally. This course contributes to the construction of the knowledge and skills necessary for the design of strategies, analysis, and implementation of long-term decisions that involve the consideration of all economic, social, political, cultural, competitive and organizational elements of companies operating globally, incorporating within these processes, the sustainability of the business and the planet. | 4 |
| ELECTIVE 9 | 4 |
| ELECTIVE 10 | 4 |
| ELECTIVE 11 | 4 |
| ELECTIVE 12 | 4 |
Creamos nuevas carreras y reformulamos nuestros planes de estudios para que tengas más y mejores herramientas. Obtendrás competencias para realizar trabajo colaborativo, desarrollarás tu creatividad, podrás innovar, emprender y ser líder en tu área de estudio, todo ello con un amplio dominio de la tecnología y de los conocimientos de tu área de estudio.
The bachelor’s degree in Global Business is focused on training professionals with administrative and theoretical tools that allow them to understand and lead national and international companies and organizations in a global and interconnected environment.
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