Product and Experience Design

Department of Design

We train professionals capable of conceptualizing, designing, and implementing physical and technological products, services, and environments that facilitate interactions and experiences to improve the quality of life and the conditions of the environment in which they relate.

Learn more about the design department

>> IDEAL PLAN

Subject	HRS ^?
Faceting Workshop Construirás un modelo con materiales laminados a partir de un objeto de uso cotidiano en el que aprenderás sistemas de representación espacial bi y tridimensional, así como fundamentos de composición de diseño.	6
Volume Workshop Construirás un modelo con materiales suaves a partir de volúmenes básicos, aplicarás elementos de composición de diseño y técnicas de bocetaje básico para su representación.	6
Surface Workshop Construirás el modelo aparente de un electrodoméstico, mediante el cual aprenderás los diferentes tipos de superficie así como herramientas de edición digital.	6
Applied Mathematics for Design Conocerás cómo se utilizan las matemáticas para crear y analizar formas en el diseño. Entenderás cómo la comprensión de los conceptos matemáticos puede conducir a resultados de diseño precisos y de alta calidad.	4
University Integration Workshop	2
Exploratory Study of Products Aprenderás el manejo de máquinas y herramientas a partir del estudio y práctica con maderas y metales, para explorar diferentes posibilidades creativas.	4

Subject	HRS
Formal Language Workshop Diseñarás una familia de objetos de uso cotidiano en polímeros, con un enfoque emocional y afectivo, utilizando herramientas de sketching y teoría del color para su representación.	6
Formal Expression Workshop Diseñarás un objeto de uso cotidiano con énfasis en la caracterización y personalidad del producto en materiales como maderas, metales y compuestos. Utilizarás herramientas de sketching avanzado para su representación.	6
Poetics of Form Workshop Diseñarás un objeto para la movilidad y elaborarás su prototipo en madera, mediante el cual aprenderás a contar historias y narrarlas a través del video.	6
Academic Writing Workshop Aprenderás técnicas para escribir trabajos formales y comunicar investigaciones de manera efectiva. Ayuda a los estudiantes a desarrollar habilidades de pensamiento crítico y escritura para el éxito académico y profesional.	4
Exploratory Study of Experiences Aprenderás a diseñar objetos mediante la exploración de mecanismos y diferentes tipos de estructuras para generar experiencias significativas para las personas.	4

Subject	HRS
Usability Workshop Diseñarás un objeto con tecnología embebida mediante conocimientos de usabilidad y diseño de interfaz de usuario, utilizando herramientas digitales para diseñar interfaces, modelar e imprimir en 3D.	6
Multisensory Integration Workshop Diseñarás un producto integrando componentes tecnológicos, sensores y controladores como Arduino para favorecer la usabilidad e interacción con el usuario.	6
Social Interactions Workshop Diseñarás productos para generar experiencias e interacciones sociales mediante la integración de los factores formales, de usabilidad y tecnológicos.	6
Paradigms of Design Aprenderás diferentes teorías y perspectivas sobre el diseño y los contextos históricos y culturales que las influyeron. Conocerás los movimientos y las ideas que dieron forma al pensamiento de diseño a lo largo del tiempo.	4

Subject	HRS
Elective 1 (8 Credits)	4
Study of Design of Products and Experiences 1 Desarrollarás proyectos de interiorismo mediante la utilización de diversos materiales como cerámicos, pétreos, maderas, metales, textiles entre otros, con un enfoque en la solución productiva a baja y mediana escala. Utilizarás herramientas de sketching digital de producto para su representación.	10
Ethnography for Design Aprenderás métodos y técnicas para identificar los deseos y emociones de las personas hacia un producto o diseño estudiando su cultura, sus prácticas cotidianas y sus experiencias.	4
The Person in Their Socio-Environmental Environment	4
Foresight and Scenarios of Design Explorarás diferentes enfoques para anticipar y dar forma al futuro, a través del pensamiento de diseño y la planificación estratégica. Entenderás la relevancia de prepararte para un mundo en constante cambio.	4

Subject	HRS
Elective 2 (8 Credits)	4
Study of Design of Products and Experiences 2 Desarrollarás proyectos de futuros alternativos viables integrando métodos de prospectiva y elementos de alta tecnología para proponer soluciones a problemas específicos, como realidad virtual y aumentada, programación y el internet de las cosas.	10
Social Innovation Laboratory Aplicarás el pensamiento visual para analizar las prácticas sociales de grupos desfavorecidos, identificando oportunidades de mejora a través de soluciones de diseño.	6
Interpersonality and Transcendence	4

Subject	HRS
Elective 3 (8 Credits)	4
Study of Design of Products and Experiences 3 Generarás soluciones innovadoras integrando el diseño de productos y diseño de servicios con énfasis en estrategias sustentables integrando elementos del diseño persuasivo y de diseño de comportamiento.	10
Global Citizenship and Environment	4
Design Laboratory 1 Laboratorio de Interiorismo. Desarrollarás un proyecto interdisciplinario y profesionalizante, de diseño de espacios interiores considerando el estilo, tendencias, iluminación, ambiente y materiales, acorde a las necesidades particulares del usuario.	8

Subject	HRS
Design and Philosophy Reflexionarás en torno a los supuestos, valores y principios que guían el proceso de diseño y su estrecha relación con el significado de los objetos y sus implicaciones sociales.	4
Elective 4 (8 Credits)	4
Study of Design of Products and Experiences 4 Desarrollarás nuevas categorías de productos y experiencias identificando oportunidades del mercado con base en un modelo de negocios y generando propuestas de valor para una audiencia meta.	4
Training and Social Action Workshop	2
Design Laboratory 2 Laboratorio de Diseño de Transporte. Desarrollarás un proyecto interdisciplinario y profesionalizante, de diseño de transporte considerando las tendencias globales de movilidad, lenguaje de marca y de forma, sketch híbrido, y modelado para la elaboración de una maqueta a escala.	8

Subject	HRS
Building Democracy and Sustainability	4
Design Laboratory Practices A partir del acercamiento con diferentes laboratorios creativos, aprenderás cómo trabajan y qué metodologías utilizan con el fin sistematizarlas y aplicarlas posteriormente en proyectos de innovación.	4
Elective 5 (8 Credits)	4
Study of Design of Products and Experiences 5 Darás continuidad a tu proyecto de emprendimiento de diseño de productos y experiencias a través de un modelo financiero. Diseñarás la estrategia de comunicación para dar a conocer la propuesta de negocio.	4
Critical Analysis of Design Estudiarás el diseño como práctica, profesión y disciplina desde una perspectiva crítica, desafiando el pensamiento convencional y generando nuevas ideas y manifiestos para un diseño más innovador y socialmente responsable.	4

Subjects:

BASIC

Groups conceptual frameworks, fundamental disciplinary and methodological notions, as well as university induction activities.
MINOR

Free-choice subjects that complement professional training, according to different disciplinary and/or professional fields. May include organized sets of 3 subjects from any department if you wish to obtain the Complementary Studies Diploma.
MAJOR

Promotes the application of knowledge in a specific professional field and trains students for responsible performance.

ASE

Curricular spaces that promote interdisciplinarity and whose intention is for students to evaluate, integrate and apply the acquisition of generic and professional competencies.
AFAS

Curricular space that aims to strengthen social commitment and responsibility through direct contact with the country's reality and professional attention to vulnerable groups and/or communities in need.
ARU

Contributes to the comprehensive training of students considering their autonomy and commitment, enabling them to propose conscious, responsible and critical actions in the face of the challenges of their social and environmental context.

>> A new academic experience

We create new careers and reformulate our study plans so you have more and better tools. You will gain competencies to do collaborative work, develop your creativity, innovate, undertake and be a leader in your area of study, all with a broad command of technology and knowledge in your area of study.

Personalize your plan

The next step

Highlights

No. 1

Product design with interconnectivity, both physical and digital, and experiences, through intelligent spaces that transmit various forms of feeling to the user.
1/11
No. 2

We integrate concepts such as the internet of things, UX design, UI Design.
2/11
No. 3

Personalized interdisciplinary model, focused on workshop experiences that, from a first common trunk, take you to the practice of Design in multiple areas and allow you to choose the path of your professionalization.
3/11
No. 4

The Educational Model is based on learning by doing, which allows acquiring knowledge based on real needs and the challenges that the student himself establishes. Constant manual work with diverse materials such as plastics, woods, ceramics, painting, etc., in a workshop practice that promotes creativity.
4/11
No. 5

The job field expands by having a structure that allows the graduate to perform in different design areas such as products, strategies, experiences and services, allowing easy professional life entry.
5/11
No. 6

The program will train you with a global design vision, which will allow you to develop in Mexico and abroad. Thanks to our high competitive level we have the possibility of international exchanges in various countries, including mainly: Spain, Australia, USA, Italy, France.
6/11
No. 7

The program has a flexible technological approach in order to constantly integrate cutting-edge technologies and their principles.
7/11
No. 8

During the first three semesters, you have the possibility to change to other Design programs without having to take extra subjects. You can also build your profile according to your interests, by having the possibility to choose from more than 40 elective subjects.
8/11
No. 9

The projects you will develop have an innovative and sustainable focus, seeking to solve problems in our current society, participating in projects with real clients that bring you closer to the professional world.
9/11
No. 10

Our subjects are not taught in the classic way by a single professor in a classroom, but in current formative spaces integrated by courses, workshops, laboratories, master classes and seminars, where several teachers contribute diverse visions to a single project.
10/11
No. 11

Our team of teachers and teachers has great professional experience in various Design areas, and you will receive master classes with recognized designers worldwide.
11/11

Career information.

Learn more about the design department

01
- Interest in material handling and experimentation, the development of creativity and innovation, technology, and the Internet of Things.
- Sensitivity towards artistic manifestations, aesthetic appreciation, and the environment.
- Adaptation to changing scenarios and resilience.
- Interest in knowing the person, oneself, and the current context.
- Collaborative and proactive.
02
- Visualize and develop products that contemplate an integral, strategic, and interdisciplinary vision, responding to people's needs and desires.
- Design experiences derived from the use of products, environments, and the creation of services.
- Develop concepts that integrate technologies and promote new consumption models.
- Direct design and entrepreneurship projects.
03
- Conceptualize solutions for the design and development of products and experiences, according to their value proposition.
- Design products and experiences that address local and global needs, considering user interaction, the use of technology, and their impact on the environment.
- Direct projects for entrepreneurship or various entities.
04
- Specialization in the design of products that function through the Internet of Things.
- Experience design through the creation of interfaces and interactions.
- Design of smart products in areas of mobility, recreation, health, furniture, spaces, etc.
- Work interdisciplinarily with students from other degrees on specific projects.
- Elective subjects allow the student to explore areas of other design degrees and other disciplines to innovate in design solutions.
05
- Entrepreneurship: developing products and spaces with embedded technology.
- Companies: directing design and development teams.
- Business: conceptualizing value propositions through product design and strategy design.
- Industry, services, and consulting: designing product interfaces, systems, and their interactions with users.
- Public institutions and civil society organizations: managing, directing, implementing, and evaluating projects.
- Research: user analysis.
06
- We are pioneers in the field of design in Mexico and Latin America, with over 65 years of experience.
- We have a faculty composed of professionals with extensive experience.
- Our graduates have national and international recognition.
- We develop the creative potential of students through exploration, experimentation, and imagination.
- We have laboratories and workshops equipped with state-of-the-art technology.
- We carry out projects linked to companies, NGOs, and communities, which strengthen the learning of our students and prepare them to perform competitively in diverse markets.
- We are agents of change and constantly update ourselves to influence the transformation of society, through the generation of meaningful design solutions for people and their environment.
07
On an international level, new designers have the capacity to develop solutions using the most advanced analog and digital technologies, considering the design of easy-to-use, intuitive, interconnected, visually pleasing, and enjoyable products and interfaces, so that they integrate into a meaningful experience for people, in such a way that each product generates information that allows the user to make decisions for their daily lives.
08
You can carry out international exchanges in many countries, mainly including:
- Spain
- Australia
- United States
- Italy
- France
With this, you will be able to complement an intercultural education.
09
Our programs have been accredited by the Interinstitutional Committees for the Evaluation of Higher Education (CIEES) and have substantial equivalence granted by the accrediting body for Art and Design schools in the United States: National Association of Schools of Art and Design (NASAD).

Carrera

Académica

Ibero Tour

Podcast

Product and Experience Design

>> IDEAL PLAN

BASIC

MINOR

MAJOR

ASE

AFAS

ARU

>> A new academic experience

The next step

No. 1

No. 2

No. 3

No. 4

No. 5

No. 6

No. 7

No. 8

No. 9

No. 10

No. 11

Career information.