Marketing

Department of Business Studies

The Bachelor's Degree in Marketing seeks to train professionals capable of analyzing the consumer and the market environment to design and implement innovative and ethical strategies that generate value for brands, businesses, and society, integrating digital and traditional tools, and promoting sustainable business growth.

>> IDEAL PLAN

Subject	HRS ^?
University Integration Workshop	2
Information Applications Workshop	4
Quantitative Methods I	4
Marketing	4
Academic Writing Workshop	4
Administration	4
Accounting	4

Subject	HRS
Leadership and Business Ethics	4
Technological Trends	4
Company and Society	4
Quantitative Methods II	4
Legal Environment	4
Consumer Behavior	4
Cost Accounting	4

Subject	HRS
The Person in Their Socio-Environmental Environment	4
Statistics I	4
Global Marketing	4
Social Marketing	6
Economics	4
Application of Financial Mathematics	4

Subject	HRS
Marketing and Digital Business	4
Market Research	4
Statistics II	4
Corporate Finance	4
Product Strategy	4
Integrated Marketing Communication	4
Interpersonality and Transcendence	4

Subject	HRS
Global Citizenship and Environment	4
Foundations of Data and Information Analysis	4
Services Marketing	4
Innovation and Sustainable Entrepreneurship	4
Distribution Strategy	4
Pricing Strategy	4
Money and Capital Markets	4

Subject	HRS
Building Democracy and Sustainability	4
Marketing and Strategy	4
Management Skills	4
Strategic Thinking	4
Brands	4
Elective 1 (8 Credits)	4
Elective 2 (8 Credits)	4

Subject	HRS
Training and Social Action Workshop	2
Elective 3 (8 Credits)	4
Elective 4 (8 Credits)	4
Elective 5 (8 Credits)	4
Elective 6 (8 Credits)	4
Mexico and the World Agenda	4

Subject	HRS
Marketing Cases of Companies	4
Elective 7 (8 Credits)	4
Elective 8 (8 Credits)	4
Elective 9 (8 Credits)	4
Elective 10 (8 Credits)	4
Elective 11 (8 Credits)	4
Elective 12 (8 Credits)	4

Subjects:

BASIC

Groups conceptual frameworks, fundamental disciplinary and methodological notions, as well as university induction activities.
MINOR

Free-choice subjects that complement professional training, according to different disciplinary and/or professional fields. May include organized sets of 3 subjects from any department if you wish to obtain the Complementary Studies Diploma.
MAJOR

Promotes the application of knowledge in a specific professional field and trains students for responsible performance.

ASE

Curricular spaces that promote interdisciplinarity and whose intention is for students to evaluate, integrate and apply the acquisition of generic and professional competencies.
AFAS

Curricular space that aims to strengthen social commitment and responsibility through direct contact with the country's reality and professional attention to vulnerable groups and/or communities in need.
ARU

Contributes to the comprehensive training of students considering their autonomy and commitment, enabling them to propose conscious, responsible and critical actions in the face of the challenges of their social and environmental context.

>> A new academic experience

We create new careers and reformulate our study plans so you have more and better tools. You will gain competencies to do collaborative work, develop your creativity, innovate, undertake and be a leader in your area of study, all with a broad command of technology and knowledge in your area of study.

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Highlights

No. 1

Excellent training in programming area for algorithm development.
1/10
No. 2

Strong training in data analysis to discover and communicate findings to different types of audiences, effectively.
2/10
No. 3

Strong training in data presentation area and storytelling.
3/10
No. 4

Based on learning by doing paradigm, in which practical projects are worked from first semester.
4/10
No. 5

Student training through three fundamental study plan components: engineering, ethics and business vision.
5/10
No. 6

Implement and design processes based on biological machines.
6/10
No. 7

Develop sustainable production processes.
7/10
No. 8

Evaluate financial feasibility for bioprocess development.
8/10
No. 9

Apply artificial intelligence to open new frontiers in bioprocess area.
9/10
No. 10

Promote industrial property applied to bioprocess field.
10/10

Career information.

01
Knowledge:
- Basic concepts of mathematics, economics, and business administration.
- Fundamentals of computer science and technology.
- English language comprehension and reading.
Skills:
- Creativity and innovative thinking.
- Oral and written communication.
- Analysis and synthesis for problem-solving.
- Adaptability to digital and technological changes.
Aptitudes:
- Entrepreneurial spirit and leadership.
- Interest in consumer behavior and market trends.
- Proactivity and teamwork.
- Ethical principles and social responsibility.
- Interest in digital media and technology.
02
- Conduct comprehensive market research, analyzing consumer behavior and the environment to identify opportunities and challenges.
- Design and implement innovative marketing strategies (digital, traditional, and integrated) to achieve business objectives and brand positioning.
- Apply data analysis (Marketing Analytics) and technological tools for strategic decision-making and performance measurement.
- Develop ethical and sustainable business models that generate value for the company and society.
03
Marketing professionals capable of designing, directing, and executing comprehensive strategies that generate value and business growth, based on a deep understanding of the market and consumers. They apply digital technologies, data analytics, and a humanistic vision to create sustainable and socially responsible connections between brands and people.
04
- Digital Marketing and Social Networks.
- Market Research and Data Analytics.
- Strategic Marketing and Branding.
- Consumer Behavior and Neuromarketing.
- Innovation and Entrepreneurship in Marketing.
05
- Marketing and commercial areas of national and multinational companies.
- Advertising and digital marketing agencies.
- Market research and consulting firms (data science).
- Entrepreneurship, creating your own brand or digital business.
- Media and communication companies.
06
The Ibero Marketing degree stands out for its comprehensive approach that balances creativity and technology (digital marketing and data analytics) with a strong ethical and social responsibility focus. Our curriculum is constantly updated to the latest industry trends, and we have a faculty of leading professionals in the field.
07
The program integrates global marketing perspectives, preparing graduates to work in multinational companies. Exchange agreements with international universities allow students to gain a global vision and experience different markets.
08
Our students have the opportunity to participate in academic exchanges for up to two semesters at prestigious national and foreign universities in countries such as the United States, Europe, and Latin America.
09
Accreditation by the Council for the Accreditation of Communication Sciences (CONAC).

Carrera

Académica

Ibero Tour

Podcast

Marketing

>> IDEAL PLAN

BASIC

MINOR

MAJOR

ASE

AFAS

ARU

>> A new academic experience

The next step

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Career information.